Professional Certified Marketer Practice Test

PCM Exam Format | Course Contents | Course Outline | Exam Syllabus | Exam Objectives

Prove you have the knowledge to navigate modern marketing challenges. The Digital Marketing Pro program leverages the power of partnership between the AMA and the Digital Marketing Institute to help you get world-class learning and dual digital marketing certification credentials.

Content Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Paid Search (PPC) Using Google
Display and Video Advertising
Email Marketing
Website Optimization
Analytics

As a member of a small team, a leader of a large department or an entrepreneur out on their own, PCM® Marketing Management is a way to prove you have the knowledge you need across a broad spectrum of marketing topics.

Marketing Strategy
Global, Ethical, And Sustainable Marketing
Managing Information for Marketing Insights
Buyers and Markets
The Offering – Product and Service
Manage Pricing Decisions
Deliver the Value Offering
Communicate the Value Offering

Only the best content stands out in a cluttered marketing world. Passing the PCM® Content Marketing exam will help you show you have the skills needed for strategy, planning, production, promotion and measurement.

Use Content for Effective Lead Gen
Align Content with Marketing Funnel
Editorial Calendar Design
Storytelling and Content Production
Multi-Channel Content Creation
SEO and Distribution Best Practices
Metrics, Measurement, and Optimization
Content Marketing ROI

Sales and marketing are becoming more intertwined and successful professionals need to understand how the two work together to optimize results. The PCM® Sales Management distinction is your way to show you understand the best practices for leading the sales strategy for your organization.

Personal Selling
Organizational Buying
Customer Relationships and Strategies
Organizing a Sales Force
Organizational Relationship
Forecasting and Quota Development

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E. 360
Answer: D
QUESTION: 305
Which of the following is true of personal ethics?
A. People stop growing in their understanding of ethical behavior once they become
adults.
B. A person's genes, cultural background, and upbringing have no influence on
ethical understanding.
C. Different people view complex situations differently based on their own ethical
understandings.
D. People act unethically on their own accord without any external influences.
E. Business and marketing ethics have an overbearing influence on personal ethics.
Answer: C
QUESTION: 306
Moul, a diaper manufacturer, is developing a media plan that involves trying to
expose its target audience to its new advertisement about ten times. Moul is trying
to increase its advertisement's .
A. reach
B. repetition
C. frequency
D. targeting
E. exposure
Answer: C
QUESTION: 307
Saleye Pharmaceuticals develops cheaper alternatives to proprietary drugs. Its
mission statement states that it wants to create affordable medicine for everyone
and create a healthier world. Saleye releases a new and improved version of its
pain-relieving drug, Fento. Within a week, Saleye receives many complaints stating
that the drug is inducing hallucinations and in some cases triggering certain anxiety
disorders. Saleye was caught off-guard as its animal and human trials did not reveal
any side effects. Saleye deliberated over the decision to recall the drug for over a
week and by the time it eventually did, it had lost millions in stocks. Where did
Saleye fail?
A. It did not have an ethical mission statement.
B. It did not have control measures in place.
C. It did not consider the target market before creating its drug.
D. It prioritized profits over effective drugs.
E. It did not conduct large-scale human trials.
Answer: B
QUESTION: 308
In a(n) search for information , a buyer examines his or her own memory and
knowledge about a product or service, gathered through past experiences.
A. external
B. perceived
C. informed
D. generic
E. internal
Answer: E
QUESTION: 309
Which of the following aspects is directly responsible for determining the zone of
tolerance of customers?
A. The brand awareness of a product
B. The breadth of the product mix
C. The importance of each service quality dimension
D. The complexity of the product or service
E. The type of labeling used
Answer: C
QUESTION: 310
If a company claims to be fair toward its customers, it would imply that:
A. the company gives back to the community through volunteerism.
B. the company offers discounts to its regular customers.
C. the company does not engage in price fixing or ""bait and switch"" tactics.
D. the company makes an effort to improve the satisfaction of customers.
E. the company does not accept criticism from its stakeholders other than
customers.
Answer: C
QUESTION: 311
Diversification refers to the marketing strategy of
A. increasing sales of current products in current markets.
B. selling current products to new markets.
C. selling new products to new markets.
D. selling new products to current markets.
E. selling the same brands in both current and new markets.
Answer: C
QUESTION: 312
Customer relationship management refers to
A. the view that organizations should satisfy the needs of consumers in a way that
provides for societys well-being.
B. the process of identifying prospective buyers, understanding them intimately,
and developing favorable long-term perceptions of the organization and its
offerings so that buyers will choose them in the marketplace.
C. the idea that an organization should (1) strive to satisfy the needs of consumers
(2) while also trying to achieve the organizations goals.
D. the links an organization has to its individual customers, employees, suppliers,
and other partners for their mutual long-term benefit.
E. the cluster of benefits that an organization promises customers to satisfy their
needs.
Answer: B
QUESTION: 313
In an administered vertical marketing system,:
A. there are contractual relationships between all parties.
B. there is common ownership of goods.
C. one member can directs the actions of another member.
D. there are franchise relationships between channel members.
E. there is no dominant member; all members have equal power.
Answer: C
QUESTION: 314
Cuppa, a coffee-mug manufacturer, invests money in procuring equipment to
produce custom prints on coffee mugs. Cuppa also releases a new line of eco-
friendly porcelain mugs priced at $20 each. Cuppa spends $24,000 per month on its
production, including employees' salaries. The cost of producing and packaging
each mug is $12. Cuppa has a target profit of $8,000 a month. How many mugs
should Cuppa sell to gain this profit?
A. 1,000
B. 2,000
C. 3,000
D. 4,000
E. 5,000
Answer: D
QUESTION: 315
Which of the following is true of the in-depth interview method?
A. In-depth interviews can be used for sentiment mining.
B. The results of in-depth interviews can be used to make quick changes to the
product roll.
C. In-depth interviews are relatively less time consuming.
D. The results of in-depth interviews can be used to develop surveys.
E. In-depth interviews cannot be used to establish an historical context.
Answer: D
QUESTION: 316
Which of the following is true of postpurchase cognitive dissonance?
A. It is likely for products that work as intended.
B. It is not likely for products that are widely available.
C. It is likely for products that are associated with low levels of risk.
D. It is likely for products that are frequently purchased.
E. It is likely for expensive products.
Answer: E

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